Overall Rating

 

 

 

 

We rate Web CEO as the top performing SEO software in our comprehensive and unbiased product review and it earns our TopTenREVIEWS Gold Award. According to Web CEO, over 707,000 businesses currently rely on Web CEO for their SEO. This is an impressive number. A highly-regarded internet marketing company, Web CEO was formerly named a Top 10 SEO Company by Promotion World.

Web CEO groups its product into four categories: Site Optimization–Keyword Research and Search Engine Optimization; Site Promotion–Search Engine Submission, Link Popularity Analyzer, Link Partner Finder, and Pay-Per-Click (PPC) Campaigns Manager; Site Analysis–Ranking Checker and Web Analytics; and Site Maintenance–Website Quality Audit, Web Page Editor, FTP Uploader and Website Monitoring.

Standout Features

• Link Building & Management
• Competitor Analysis
• Keyword Research & Analysis
• Submission Tools
• Performance Reporting

Web CEO also includes some exceptional usability and website optimization features that are worth noting. Their Advanced Webpage editor helps users manage the robots.txt and other definition files through an integrated interface. This is important because it makes tracking and managing SEO campaigns easier. And with SEO, the easier, the better.

Also, Web CEO’s Website Auditor is a tool we really liked. It’s designed to improve overall website performance. It gives users information about broken links, missing images and incorrectly displayed graphics. It even alerts to slow pages and missing meta information. These tools help their users’ web marketing function more effectively.

Link Building & Management:

Link Building & Management is a critical part of a good SEO strategy. This is because search engines value the number and standing of websites that link to yours. Linkbacks are an important consideration in your Search Engine Result Pages (SERPs). The more websites that link to yours, the better your overall standing—and the greater value search engines will place on your site.

Link Building & Management is a strong capability for Web CEO. They got a perfect 4.0 score for having all the features we looked for. Mentioned earlier is their Website Auditor tool, which includes data on broken links. They also provide a link exchange locator, email template, backlink checker, link analysis, customized reports and active link verification.

Competitor Analysis:

Web CEO received a perfect score in this very important category. Their product does all of the following: competitor keyword analysis, competitor website analysis, ranking comparison, ranking reports and customized ranking reports.

Analysis of a website’s standing versus all competitors is a valuable gauge of the success of your online marketing efforts. You’ll be able to see highs and lows in performance compared with competitors over time. You can use this data to consistently optimize your site and out-perform the competition.

Keyword Research & Analysis:

Web CEO provides robust keyword research and analysis tools and features. They offer keyword suggestions, keyword search statistics, keyword density analysis, keyword effectiveness index, unlimited URLs, unlimited keywords and Google AdWords features, but don’t feature local search tags. These are geographical meta tags that make your web pages ready for the local search feature of search engines.

The latest version of Web CEO includes built-in keyword research software. Their proprietary keyword database of real searches yields actionable data for keyword optimization. The bottom line is that Web CEO provides realtime insight into the keywords and phrases with the best demand-to-competition ratio.

Keyword competition is complex. It includes factors like link popularity, Google performance rankings, search volume and Alexa Traffic Rank. Also included in the equation are the total number of pages that have included a keyword in their title tags, top prices being paid for pay-per-click results and more. Web CEO has harnessed this albatross of data and clearly reports it back to users via an easy-to-read table.

Submission Tools:

This category shows again why Web CEO is TopTenREVIEWS’ top-ranked performer for SEO software. Web CEO offers features in all eight submission categories we evaluated: search engine submission tool, article submission tool, submission website locator, submission to directories, submission status reporting, automated submissions, manual submission options and submission tips.

The Web CEO software features a sophisticated submission tool that will accommodate an unlimited number of pages.

Performance Reporting:

Web CEO’s performance reporting is impressive and earned them another perfect score. They were the only SEO product we reviewed that received a 4.0 out of 4.0. Only SEO Administrator came close. Web CEO features visually-appealing charts and graphs, ranking checker, ROI calculator, traffic statistics, visitor analysis, performance trends, report export, alert reporting, automated reporting and index checker.

Web CEO has gone the extra step to ensure safe business practices for their customers. Most search engines view automated queries unfavorably. This means the search queries some products run can get their customer’s IP address banned. Not exactly good SEO. But Web CEO’s ranking checker tool emulates a human being using a browser, so it’s indistinguishable for search engines.

Web CEO has both robust and meaningful reporting. They feature over 120 unique reports with more than 170 variations. Their reports are generated quickly and are customizable. The visual appeal of these reports is acceptable, but they’re far from the best out there. The user interface isn’t particularly rich or dynamic. But if good data is what you’re after, you’ll find it with Web CEO.

Help & Support:

Web CEO received their lowest score in Help & Support. They rank third in Help & Support after Advanced Web Ranking and SEO Studio. The help and support features we evaluated were comprehensive: live chat, email, phone, ticket system, intranet, forum, tutorial/user manual, support FAQs, money-back guarantee and trial download. Web CEO doesn’t offer ticket system, intranet or a user forum for technical support.

User support is essential for any software purchase of any value. Web CEO does well in providing a variety of means of receiving technical information and of contacting them. They’re based in Ukraine but their business hours are 7:30 a.m. to 7:00 p.m. by Greenwich, London Time, or 2:30 a.m. to 2:00 p.m. by Eastern Standard Time, New York - Monday through Friday.

While they do have a “live chat” option, it’s often off-line during regular business hours. This isn’t uncommon, as live chat is a product many companies purchase but don’t always staff to capacity. You can leave a message within the live chat feature, but that won’t help you if you need an answer right away.

Web CEO features a money-back guarantee valid for 30 days from purchase. They also offer a trial download, as do all of the companies we reviewed. But unlike some of their competitors, Web CEO has no time limits attached. And judging by some recent CNET traffic, this product is a very popular download. The free version has been downloaded over 143,000 times. That’s far and away the leader in downloads from CNET of all SEO products we reviewed.

Summary:

The comprehensive features of Web CEO are the reasons they’re top-ranked on our list. They stand out for receiving perfect scores in Link Building & Management, Competitor Anaysis, Submission Tool and Performance Reporting categories. The breadth of features is exceptional.

Comparatively, their weakest performance area was in Help & Support. But even at that, it’s not too shabby. Web CEO provides help and support that is far superior to most other SEO companies we reviewed.

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