In today's market, a business without top SEO functionality will quickly fade into the background of cyberspace. Finding the right SEO software can make all the difference between success and failure. Far outclassing much of the competition, and used by more than 800,000 businesses throughout the world, Web CEO earns our TopTenREVIEWS Gold Award. Not only is it one of the best SEO software packages on the market, but it's truly international, with ranking, links, keyword and submission reports available in Spanish, Italian, German, French and Dutch.
Managing all of the details of SEO can be both time consuming and tedious, but Web CEO's comprehensive, integrated approach consolidates the process so that analytics, keyword optimization and pay-for-click (PPC) management can be performed efficiently and seamlessly.
Web CEO groups its product's offerings into four categories: site optimization, site promotion, site analysis and site maintenance. The site optimization category includes keyword research, search engine optimization and a webpage editor. Under site promotion, Web CEO houses search engine submission, a link partner finder and a pay-per-click (PPC) campaigns manager. The site analysis area includes a ranking checker, a link popularity analyzer and web analytics. And finally, the site maintenance category offers an FTP uploader, a website quality audit and website monitoring.
Web CEO makes tracking and managing SEO campaigns easier – and with SEO, the easier the better. The advanced webpage editor helps you manage the robots.txt and other definition files through an integrated interface.
Web CEO refines the process of building links, with tools that simplify website maintenance. One such tool we really like is Web CEO’s website auditor. It’s designed to improve your website's overall performance by giving you information about broken links, missing images and incorrectly displayed graphics. It even alerts you to slow pages and missing meta information. These tools help your web marketing function more effectively.
Link building and management are critical parts of a good SEO strategy. This is because search engines value the number and standing of websites that link to yours. Linkbacks are an important consideration in placing you on a Search Engine Result Page (SERP). The more websites that link to yours, the better your overall standing – and the greater value search engines will place on your site.
Web CEO excels at link building and management. They got a perfect 4.0 score for having all the features we looked for. The website auditor tool includes data on broken links, and the software also provides a link exchange locator, an email template, link analysis, customized reports and active link verification.
The website auditor tool also includes a backlink checker that lets you analyze your link profile as well as competitors' backlinks. This is a great tool to scout out potential link partners and improve your link profile. Another great feature of the backlink checker is Web CEO's support of the Majestic SEO application. While this integration is great, please note that you need an active Majestic SEO subscription to access its backlink collection.
Web CEO does all of the following: competitor keyword analysis, competitor website analysis, ranking comparison, ranking reports and customized ranking reports. Web CEO can also break out search results from your social media sites, including your YouTube movies, Flickr images, Facebook pages and tweets.
Analysis of a website’s standing versus all competitors is a valuable gauge of the success of your online marketing efforts. With Web CEO, you’ll be able to see highs and lows in performance compared with competitors over time. You can use this data to consistently optimize your site and out-perform the competition.
Web CEO provides robust keyword research and analysis tools and features. It offers keyword suggestions, keyword search statistics, keyword density analysis, keyword effectiveness index, unlimited URLs, unlimited keywords and Google AdWords features; however, it doesn't feature local search tags. These are geographical meta tags that make your webpages ready for the local search feature of search engines.
Web CEO includes built-in keyword research software. Their proprietary keyword database of real searches yields actionable data for keyword optimization, and the Keyword Tool is intuitive and easy to use. For example, you can use the keyword summary to review factors like monthly searches or a keyword's position on a search engine. Advanced keyword reports are conveniently split into two sections showing SEO competition and PPC competition data separately. This allows you to swiftly discern which keywords to use or drop, rather than wasting time sorting through mixed information. Also, you can use the Competitor Details report to analyze keyword competition and see your competition's page rank and number of backlinks.
The bottom line is that Web CEO provides real-time insight into the keywords and phrases with the best demand-to-competition ratio. Keyword competition is complex. It includes factors like link popularity, Google performance rankings, search volume and Alexa Traffic Rank.
Also included in the equation of link popularity are the total number of pages that have included a keyword in their title tags, the top prices being paid for pay-per-click results and more. Web CEO has harnessed this albatross of data and clearly reports it back to you via an easy-to-read table.
Web CEO offers features in all eight submission categories we evaluated. You'll find a search engine submission tool, an article submission tool, a submission website locator, submission to directories, submission status reporting, automated submissions, manual submission options and submission tips.
The Web CEO software also features a sophisticated submission tool that will accommodate an unlimited number of pages.
Web CEO features visually appealing charts and graphs, a ranking checker, a ROI calculator, traffic statistics, visitor analysis, performance trends, report export, alert reporting, automated reporting and an index checker.
Web CEO has taken extra measures to ensure safe business practices for their customers. Most search engines view automated queries unfavorably. This means the search queries some products run can get their customer’s IP address banned – not exactly good SEO. But Web CEO’s ranking checker tool emulates a human being using a browser, so it’s indistinguishable for search engines. The software can easily process large reports, and it omits Google bans. You can add your own list of proxies, including password-protected proxies.
The reporting tools work well together and provide a clear understanding of your company's positioning in cyberspace. A link popularity report gives an immediate assessment of the degree of importance or expendability of specific linking pages and sites using Google and Alexa rankings. An advanced position history report lists the search engine keyword changes across all search engines. The rank checker allows you to isolate rankings in precise areas and gather data for Google New York, Google London or Google Paris, for instance.
Web CEO has both robust and meaningful reporting. It features over 120 unique reports with more than 170 variations. The reports are generated quickly and are customizable. The visual appeal of these reports is acceptable, but they’re far from the best out there. The user interface isn’t particularly rich or dynamic. But if good data is what you’re after, you’ll find it with Web CEO.
User support is essential for any software purchase of any value. Web CEO does well in providing a variety of means of receiving technical information. The help and support features we evaluated are comprehensive: live chat, email, phone, tutorials, user manual, support FAQs and a money-back guarantee. Web CEO doesn’t offer a ticket system, intranet or a user forum for technical support, yet they are extremely adept in responding quickly and competently to questions directed through the communication channels they offer.
The company is based in Ukraine, but their business hours are 7:30 a.m. to 7:00 p.m. by Greenwich, London Time, or 2:30 a.m. to 2:00 p.m. by Eastern Standard Time, Monday through Friday.
While there is a live chat option, it’s often off-line during regular business hours. This isn’t uncommon, as live chat is a service many companies offer but don’t always staff to capacity. You can leave a message within the live chat feature, but that won’t help you if you need an answer right away.
Web CEO's comprehensive features earn the software the top ranking on our list. Specifically, the company stands out in providing excellent tools for link building and management, competitor analysis, submission tools and performance reporting Web CEO continues to refine its offerings in site optimization, site promotion, site analysis and site maintenance, making Web CEO a continually more powerful tool.
Web CEO offers a robust and unsurpassed set of features for SEO, including link building, competitor analysis and performance reporting.
Technical support options are limited.
Web CEO is an excellent choice for broad, deep and low-maintenance SEO.